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A new law has come into force which makes it illegal for companies to cold call about pensions.

The ban on unwanted, unsolicited phone calls to people about their pensions follows an industry wide campaign to make the practice illegal. Companies breaking the new law could face fines of up to half a million pounds.

It is a very important change in the law because pension fraud has such a devastating, long lasting impact on its victims, leaving them financially vulnerable in retirement.

“Pension scammers are the lowest of the low. They rob savers of their hard-earned retirement and devastate lives. We know that cold-calling is the pension scammers’ main tactic, which is why we’ve made them illegal.”

“If you receive an unwanted call from an unknown caller about your pension, get as much information you can and report it to the Information Commissioner’s Office. I’d also urge all savers to seek independent advice if you’re thinking about making an important financial decision.”

John Glen, Economic Secretary to the Treasury,

The government has now taken action to ban pension cold calls because these are one of the most common methods used by scammers to gather information about pensions and then defraud their victims.

According to research carried out by the Money Advice Service, there could be as many as 250 million scam calls about pensions every year in the UK. This is equivalent to 8 scam calls every second.

In 2018 pension scammers stole on average £91,000 from each victim, according to the Financial Conduct Authority.

“Pension scams are despicable crimes, fleecing people of the retirement they’ve earned by doing the right thing, working hard an saving for the future. Banning pensions cold-calling will protect people from these callous crooks and ensure fraudsters feel the full force of the law.”

Guy Opperman, Minister for Pensions and Financial Inclusion

Anyone on the receiving end of a cold call about their pensions should try
to obtain as much information as they can about the caller, including their
company name and phone number.

This information should then be reported to the Information
Commissioner on 0303 123 1113 or via their website at
If you think you have been the victim of a pension scam, you should report
it to Action Fraud by calling 0300 123 2040 or via their website at .

It’s also important to take immediate action if you think you’ve been
targeted by a pension scammer. Call your existing pension provider
immediately to tell them you are worried as they may be able to stop any
transfer of monies.

“From today the message is clear; if you receive unsolicited contact about your pension, hang-up the phone, delete the email or dump the

It is now illegal to make such contact, and any perpetrator could be subject to a fine of up to £500,000. This is good news, but there is no room for complacency. Fraudsters continue to circle the pensions market – the biggest single source of private wealth in the UK.

We may spend 40 years saving, so we should spend more than 40 minutes considering our options at retirement. We should not feel rushed into action.”

McQueen, Head of Savings & Retirement at Aviva

The old adage that ‘if something looks too good to be true it probably is should be kept in mind when it comes to all financial matters. The promise of better than typical investment returns or access to pension money before the age of 55 are big red flags that suggest something dodgy is happening.

Always check that any financial adviser you work with is authorised and regulated by the Financial Conduct Authority. Do this by checking the Financial Services Register at register and also asking the adviser for a current copy of their Statement of Professional Standing.

Only by working with an authorised and regulated adviser do you get recourse to the Financial Ombudsman Service and Financial Services Compensation Scheme, should things go wrong.

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